Camay logo and symbol, meaning, history, PNG
- Meaning and history The Camay visual identity was always based on the nameplate, which was sometimes accompanied by a small emblem, and sometimes was enclosed in an ornate frame, but mostly was just used on its own, placed on a bright background of the soap’s package.
- The 1980s — 2000 The Camay logo from the 1980s, when the brand was on the peak of its popularity, was composed of a white wordmark with a shadow, placed on a bright solid background and with a small emblem above it.
- It was a symbol of femininity and freedom.
- Font The wordmark in all capitals was executed in a traditional serif typeface, which was taken from the earlier brand’s logotypes and slightly modified.
- The font is very similar to Trajan Pro Bold, but with both letters “A” slightly elongated and its peaks stretching up.
- The black shadow of the white lettering added distinction and boldness to the inscription.
- Font The typeface, used in the brand’s logo from 2000, is similar to Classica Prestige font, which is a traditional serif font, with its horizontal bars of both letters “A” modified.
- The font of the inscription is elegant and sophisticated, evoking a sense of softness and a high-end product.
- The “Camay” inscription in all capitals with the fist “C” slightly enlarged, is now executed in a sharp sans-serif typeface, which is similar to Clique Medium, but stretched and with its lines thickened.
- The font has clean and neat lines, which look solid and confident and the sharp distinct angles of the letters show the product as modern and progressive, the one that improves and develops daily.
- 2012 — Today The redesign of 2012 brought back the elegant and feminine mood of the logo.
- Now the inscription is placed into a curved frame, resembling the Arabic ornament.
- The pink and white color palette symbolizes tenderness and love, showing the customer as the main company’s value.
- The new Camay logo reflects the brand’s aim — to make your skin silky smooth.
- The logo is perfectly balanced, soft lines and pointed angles of the frame repeat the silhouettes of the inscription, and it is the first brand’s version where all the letters are written in one size.
- It adds playfulness and friendliness to the classic and sophisticated lines of the letters and distinct traditional serifs.
- Review The company’s products became popular in the 1920s, after their first advertising campaigns, where the soap was positioned as “white pure soap for women”, as it was the first on the market, which was not colored in order to camouflage the impurities.
- In the 1970s the soap had several versions — white and pink, with scents of different intensity.
- During all the time, the Camay soap was produced by Procter & Gamble company, but in 2016 it was sold to Unilever Group, which was going to rebrand the product.
- But something went wrong and Camay is not available for sale anymore.
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