How to Make a Memorable Logo
- Companies once attracted customers by default.
- Today’s global markets, competitive businesses, and visually focused customers have made having a logo an imperative.
- And how can you make your logo stand out from the crowd?
- Know Your Brand Before creating your own logo, you must know what your brand’s all about.
- However, you have to ensure that you know precisely what your business represents before creating your logo, and always look at the different logo ideas that pertain to your business.
- To figure out what your business stands for, you first need to answer a number of questions about it.
- • What does your company stand for?
- Once you answer these questions, you’ll be better placed to design a good logo.
- Most people find a simple design attractive.
- The arrow is in the shape of a smile, which stands for the company’s happy customers.
- Use Fonts Wisely Like colors and other design elements, font choice is another factor to consider when designing your logo.
- Be creative with fonts and avoid needless effects like semi-bold and bold as they can hurt the typeface’s personality.
- Some brands that use orange in their logos include Home Depot, Nickelodeon, and Hooters.
- Do Some Black and White Testing Another important trait of an unforgettable logo is its potential to look dashing in black and white.
- Most logos are easy on the eye in colors, but many of them don’t have the same appeal when in black and white.
- This means that your design should be able to look effective in neutral colors, too.
- Your company’s logo is something you’d want to keep for decades.
- So, avoiding fall for the latest logo design trends so you don’t have to have your logo redesigned when the trends are over.
- Complex designs don’t respond well to scaling down or up, which is why it’s essential to keep your design simple.
- Design Something Unique Since you don’t want your customers to confuse your brand with another company, it’s important to make your logo different from what’s already in the market.
PNG Design and Logo Download
