evolution history and meaning
- Download PNG Evans Logo PNG Evans is a women’s clothing brand focused on plus-size clothing, lingerie, and wide-fitting shoes.
- Meaning and history 1974 – 1988 The company’s history can be traced back to 1930.
- In 40 years, it was made public and introduced mail order purchases.
- The new status required a new visual brand identity.
- The 1974 Evans logo features the name of the brand in a cursive script.
- The elegant glyphs have a soft feminine touch, which is beneficial for a women’s clothing label.
- It is more in line with the new understanding of femininity.
- The glyphs stand apart from each other.
- You can notice it in the characteristic serifs, the varying widths of the strokes forming the glyphs, and the gaps in the “E” and “a.” 2007 – 2014 The glyphs are now formed by strokes of the same width.
- The design looks more minimalist than its predecessor.
- It celebrates the beauty of the circle shape.
- It is lighter, too.
- 2017 – 2018 The glyphs have grown bolder without changing their shape.
- The shape of the glyphs is pretty utilitarian.
PNG Design and Logo Download
