Atari logo and symbol, meaning, history, PNG
- Download PNG Atari Logo PNG The history of Atari has its roots in the small engineering company Syzygy Engineering created by Nolan Bushnell and Ted Dabney in 1971.
- This game, which was later called Pong, played an important role in the Atari logo history.
- Meaning and history The Atari visual identity hasn’t changed much since the date of the company’s establishment and its initial logo introduction.
- Its elegant yet progressive symbol, used on the very first logo version, is still used by the brand and brilliantly represents its essence and values.
- 1972 — 2002 The original logo for Atari was created in 1972 and is still a part of the official visual identity policy of the company.
- The monochrome logotype in all capitals was placed on the right from a unique smooth emblem, which was sometimes set above the wordmark.
- 2002 — 2003 The color palette of the logo was changed in 2002, and went from monochrome to red and white, with the primary variant composed of a horizontally stretched red rectangle and white lettering with the second “A” replaced by the Atari iconic emblem.
- The secondary version of the visual identity boasted red symbols on a white background without any framing.
- The typeface of the new logo was a bit refined, with the letters shorter and wider than on the original emblem.
- 2003 — 2010 With the redesign of 2003 the red color of the Atari visual identity was elevated and brightened up, also the contours of all the elements were refined and the emblem was modernized, gaining more elegant lines, thinning to the top.
- 2010 — Today In 2010 the company comes back to its original logo design, executing it in their new official red and white palette.
- Symbol At last, the era of the famous “Fuji logo” started.
- The emblem was crafted by George Opperman, who worked at his own agency Opperman-Harrington.
- They were responsible for the general instructions and selected the final version.
- According to Opperman, his main intention was to create something that would look like an “A” yet have a distinctive style.
- Its basic structure could be described in the following way: a center line and something that hit it again and again from the right and the left.
- “That’s somebody’s inventions, – he said about what Opperman told, – It’s just a design.” He claimed that Opperman just offered him several sketches and he picked one of them.
- We should point out, though, that Faraco’s words don’t necessarily contradict Opperman’s story.
- In fact, it is very likely that the artist didn’t tell his clients what inspired his designs.
- Color The color scheme of the Atari logo is made up of only two colors: red and white.
PNG Design and Logo Download
