Levis logo and symbol, meaning, history, PNG
- Download PNG Levis Logo PNG The history of Levi’s started in 1853, but it was only 20 years later that the company introduced the legendary blue jeans and a patented way of securing clothing with rivets.
- Several years later the company’s first emblem (the two horse label) was created.
- 1853 — 1892 The very first logo for Levi’s was introduced in 1853 and featured a strict rectangular badge with the “Levi Strauss & Co” inscription embossed on it.
- The metal badge featured a gray background and white lettering and looked solid and powerful.
- 1892 — Today The most iconic logo version for the brand was designed in 1892.
- 1925 — 1929 The redesign of 1925 brought a simples yet brighter logo to the brand, writing the name of the label in red with a black outline and using a rounded sans-serif typeface, which made it look friendly and playful.
- It was executed in blue and placed on a solid red background.
- 1943 — 1949 The color palette and contours of the logo were changed in 1944.
- 1949 — 1954 The red and white color palette first appeared on the ale I’d logo in 1949.
- The bold white sans-serif inscription was placed on a scarlet-red background and had a “When There’s Work To Be Done Wear” slogan above it.
- 1954 — 1969 The redesign of 1954 brought a modern and stylish logo version for the famous denim brand, writing its logotype in a sleek custom typeface with softened angles and diagonal cuts of the “E”: the new tagline, “Vintage Clothing”, was placed under the brand’s name and executed in a traditional bold sans-serif font.
- The red color of the background on this version was darker and more intense than on the previous one.
- 1969 — 2003 The badge we all know today was introduced in 1969 and featured a geometric red background with white “Levi’s” lettering, with all letters, but the “E” capitalized.
- The simple and modest sans-serif typeface of the white inscription looked neat and calm, though the color contrast between red and white made Levi’s emblem remarkable and chic.
- The current Levi’s logotype is executed in a bold sans-serif typeface, which is very close to such fonts as Favela Semi Bold and Black Bull.
- One of the most interesting elements in the design is a “cropped” trademark symbol.
- Due to this, as well as to the fact that the recognizable batwing shape stayed the same, the Levis logo is instantly identifiable without the need to include the company’s wordmark.
- It has remained almost identical since its introduction in 1936, the most notable change being made in the shape of the “e” letter.
- Color The bright hue of red the company chose for its emblem guarantees excellent visibility as this color never fails to attract attention.
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