Mattel logo and symbol, meaning, history, PNG
- Download PNG Mattel Logo PNG Mattel is the name of a toy manufacturing company, which was established in 1945 in the United States.
- Meaning and history 1945 – 1957 The original Mattel logo was created in 1945 and had nothing in common with the bold and bright badges we are used to seeing now.
- It was a delicate and tender stylized rounded inscription placed on a light cream background.
- The letters featured the same color as the badge itself and a thin black outline, which got a bit thicker on the inner parts of the letters capitalized creating an illusion of a shadow and adding some volume to the wordmark.
- 1957 – 1969 The gray and white color palette of the original Mattel logo was a reflection of the traditional approach and value of quality.
- It was a delicate and timeless logo, which is very precious to the company.
- 1969 – Today The redesign of 1969 brought a new red and white color palette to the Mattel visual identity.
- The black star-seal turned scarlet red and the only element placed on it was now a diagonally oriented white “Mattel” inscription in the uppercase, executed in a bold and strict geometric sans-serif typeface.
- 2019 – Today The 2019 logo is based on the shape of the original one.
- The scarlet red circle with the diagonally placed white wordmark is now the symbol of a famous toy brand.
- The Mattel inscription in all capitals is executed in a strict sans-serif typeface.
- Its white letters are perfectly balanced in terms of size and spaces and the diagonal placement of the wordmark adds playfulness and energy to the emblem.
- The bright and full of energy Mattel logo represents a powerful company, which values its legacy and history.
- It is a timeless example of a visual identity design — bold, brave, yet minimalist.
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