evolution history and meaning, PNG
- Download PNG Rexona Logo PNG The Rexona logo has gone a long way since 1969 when it was first introduced – it has been modified around 10 times.
- 1980 The wordmark grew all black.
- 1988 The serifs disappeared altogether.
- 1990 The end of the “R” grew shorter, and there were several other modifications in the type.
- 2000 The distinctive link between the “e” and “x” was introduced, the type was replaced by a serif one.
- 2004 The serifs disappeared.
- The lettering grew blue.
- The tick mark was introduced.
- 2010 The tick moved even higher and was now positioned above the word “Rexona.” 2015 The type was simplified, the logo grew flat.
- In some countries, a blue version of the Rexona logo is used.
- Here, the tick is below the wordmark.
- The typeface was designed exclusively for the brand, but it is based on such fonts as Tschichold Condensed or EconoSans Pro 65 Medium, with the lines modified and “E” and “X” connected.
- The monochrome color palette of the Rexona logo elevated the look of the whole image and makes it look powerful and modern.
- It also evokes a sense of professionalism and expertise which the brand puts in each of its products.
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