evolution history and meaning
- Since 2018 the company is owned by KKR&Co and known as Gibson Brands Inc.
- However, the famous logo was always composed of just a wordmark, which became iconic in the music industry.
- There were a few redesigned of the Gibson logo, but every time the brand’s visual identity remained elegant and strong.
- The first versions of the logo was composed of “The Gibson” lettering.
- The 1920s — 1928 The first logo redesign made the wordmark bolder, the lines of the lettering are thicker but the signature letters “G” and “N” remain the same.
- During this period of time the brand had several versions of its logo, which varied in thickness and inclination of the typeface.
- 1933 — 1947 The Gibson logo has undergone a few experiments with color and thickness of the lines.
- The brand changes its script lettering to a more modern block-style typeface, with the letter “G” having a long tail and the dot above the “I” is very close to “G”.
- 1970 — 1972 The brand replaces the peg head with a black fiber and placed the logo into it, which made the letting a little bit smaller and more delicate.
- The style of the typeface remains the same.
- 1972 — 1981 The only change of the wordmark during this period what the reappearing of the dot above the letter “I”.
- The wordmark still features the same strong and stylish typeface.
- 1981 — Today The last changes were made to the Gibson logo in 1981, and they brought back the open letters “b” and “o”, with the letter “n” connected at the top of the “o”.
- The Pearl Gibson logo is timeless and elegant, it has gone through many slight redesigns, but always kept the brand’s unique style and passion.
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