evolution history and meaning
- Born in 1972, Marshall Mathers broadcasted his first album in 1996 and gained his worldwide popularity in 2000 with his album The Marshal Mathers LP.
- The famous producer is also known as Slim Shady.
- The name became synonymous to rap music and the Eminem logo is a good and strong reflection of the rap lifestyle.
- Its thick and bold lines make the logo strong and eye-catching despite its simplicity and black lettering on white background.
- The name of the rap singer was written in the black uppercase letter on a white background, using a clean modern geometric sans-serif with wide traditional contours and distinct lines and cuts.
- It was perfectly balanced in terms of sizes and space and evokes a sense of professionalism and style.
- It can be seen on the cover of Marshal Mathers LP album, which made the rapper popular.
- All-caps lettering of the singer’s name is executed in a bold font with straight lines and sharp angles.
- It is similar to Helvetica Neue Bold Extended.
- The main detail of the logo is a letter “E” which is written backwards.
- 2013 — Today The logo, created in 2013 is based on the previous version, it features the same typeface and color scheme, but the letters “M” and “N” of the nameplate lost one of their vertical bars.
- The second “M” of Eminem and the “N” share it’s side bar with the letter “I”, which creates an interesting graphical effect.
- The last “M” of the wordmark shares its left bar with the backwards “E”.
- The signature ”E” is used as a signifier or an icon, sometimes the Eminem name is placed on it’s vertical bar, but even without it the ”E” is instantly recognizable.
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