evolution history and meaning
- Download PNG Esprit Logo PNG Esprit is a fashion brand of clothing and accessories manufacturer, which was founded in 1963 in California.
- Today the brand is headquartered in China and Germany and has more than 400 retail stores worldwide.
- Meaning and history 1964 – 1971 The famous Esprit logo was designed in 1968 by John Casado, and it still remains the same, except several color palette modifications held during the brand’s history.
- Before adopting iconic Casado’s design, the brand used a cursive wordmark.
- There was also a distinctive diagonal line going along the top parts of the letters.
- Here, a heavy sans serif font was used.
- The letters were formed by a combination of white, black, and grey lines.
- 1979 – 2012 The era of Casado’s logo started.
- 2012 – 2018 For a comparatively short period, the company used a red version of the same wordmark as its main logo.
- 2018 – Today The Esprit logo is composed of a wordmark in a custom signature typeface.
- The font used for the nameplate is close to Tigra.
- The “E” of the wordmark is drawn as three parallel horizontal bars, without a vertical one, which makes the logo light and modern, it adds more air and light to the whole composition.
- The two most common color schemes of the Esprit visual identity is red and black.
- Red has been the main color of the company for many years, used in label’s packaging and stores interior design.
PNG Design and Logo Download
