evolution history and meaning
- Download PNG Sanofi Logo PNG Sanofi is a French pharmaceutical company, was created after a merger of Elf’s Sanofi and L’Oreal’s Synthelabo.
- Meaning and history Being one of the best-known pharmaceutical corporations in the world, Sanofi has always stayed loyal to its roots and legacy.
- Even after the merger with Synthelabo in 1999 and with Aventis in 2004, the company’s visual identity stayed tried to its original design concept.
- 1973 – 1999 The very first Sanofi logo was created in 1973, with the establishment of the company.
- The logo featured a bold simple wordmark in light blue, placed on a white background.
- The blue and white color combination is a symbol of professionalism and reliability, it also evokes a sense of high-quality and expertise and shows the company as loyal and transparent.
- Font The original wordmark in the lowercase was executed in a custom sans-serif typeface with extra-bold lines.
- The font is pretty close to the Pump STD Medium, but with its “S” and “A” modernized — the “A” gained a straight the vertical bar, and the “S” — a more traditional contour.
- 1999 – 2004 In 1999 Sanofi went through a merger with Synthelabo and had to change its visual identity, in order to place its new name on the logo.
- Font All the lowercase letters of the Sanofi-Synthelabo wordmark are executed in a bold sans-serif typeface, which is similar to Futura Maxi STD Bold font, slightly extended and with its “F” modified and softened.
- The inscription looks solid and neat, reflecting the company’s strength and stability and evoking a sense of a reliable and powerful brand.
- 2004 – 2011 In 2004 the new company, Sanofi Aventis, was formed.
- For the first four years, until 2009, the logo featured an emblem in its upper part, which was depicting three human figures in light blue with a thin heart silhouette in a darker shade.
- Font The typeface of the inscription was slightly modernized but is still based on the Futura family font.
- The tagline is written in an elegant serif typeface, which is similar to Fabrizio font, with distinct serifs and strong straight lines.
- All four colors of the brand’s visual identity represent four main forces — water, air, fire, and earth.
- Font The new wordmark in all capitals is written in a modern sans-serif typeface, which is very similar to Ulm Grotesk Medium, and has its angles rounded, while the edges cuts of the letters are straight.
- Review Sanofi manufactures a wide variety of medications, including vaccines from rare diseases and simple everyday drugs to help people with stomach aches and insomnia.
- The company also specializes in the treatment of different types of diabetes and has a range of products, helping with some kinds of cancer, including leukemia and colorectal cancer.
- The corporation is considered to be one of the most trusted and reputable pharmaceutical businesses in the world, with constant research and willingness to open new formulas and vaccines to treat various conditions.
PNG Design and Logo Download
