evolution history and meaning
- Download PNG Gancia Logo PNG Gancia is an Italian wine-making company, founded in 1850 by Carlo Gancia in Turin, Italy.
- The company is best known for its Gancia Aperitivo Originale.
- It is the result of last century’s technologic innovations that had such an influence on art.
- Gancia’s logo is an example of classic logos, due to its accuracy in terms of weight and shapes.
- The white-and-gold-framed red pentagon makes the basis of the Gancia logo and the background for a wordmark.
- The brand name is written in white and gold bold serif and has a central role here.
- 1990s – 2013 The Gancia logo, designed at the beginning of the 1990s, featured a three-dimensional sleek composition, formed by a horizontally stretched smooth dark blue shield in a glossy gold outline, with a dark red rectangular banner, crossing it horizontally.
- The banner boasted the same gold outline and had a modern and strong wordmark in thick white letters placed on it.
- The custom typeface of the inscription had the lines of the letters straight and clean, and the angles — distinct.
- The new logo featured a strict geometric crest with a triangular bottom part, executed in gradient red and outlined in black and gold.
- The “Gancia” inscription is written in white capitals, outlined in gold.
- The inscription is executed in a bold clean sans-serif typeface that looks modest, yet sophisticated and professional.
- With its classic color scheme – red, white, gold and blue – the Gancia labels look perfectly on the green glass bottles and make it stand out on the shelf.
- Gancia is a perfect sample of how a logo turns up to be a clear distinctive of its brand.
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