Publix logo and symbol, meaning, history, PNG
- As a result, the visual brand identity has been aligned with the design trends of its era.
- The original Publix logo showcased the name of the brand in a sans serif type.
- The word “Market” below was also given in a sans, but it had more traditional proportions.
- 1972 This is when the era of the rounded “P” and the green color started.
- In addition to being the initial of the brand’s name, the letter also looked like the road.
- So, in a way, the Publix logo was a kind of a welcoming sign for those who were passing or driving by.
- The use of the green color can be partly explained by the fact that around 90% of the stores include a pharmacy.
- It looked almost the same as on the previous logo featuring the same rounded font.
- It was now white inside a dark green circle.
- The color of the circle was closer to the dark green of the 1976 wordmark but looked a little lighter.
- What makes the emblem dramatically different from the 1972 version is that the letter has a closed lower end, as opposed to the “open road” end of the older version.
- The type featured in the Publix logo has glyphs similar to the Opificio Bold and Sinn Bold fonts, although they are not the same.
- Symbol Upon comparing the wordmark with the Opificio Bold font, you may find out that they look very close, especially the “u” and the “b.” Another type that is pretty similar in style is Sinn Bold.
- Emblem While this logo is just a wordmark without any pictorial elements, there’s an interesting graphic effect to it – the word seems to have been broken into two parts.
- Each of the parts differs in style.
- The letters “Pub” have a rounded structure and are based on a circle shape.
- Also, the dot on the “I” is rounded.
- As the company hasn’t given any explanations regarding this logo, we can’t say for sure whether the effect results just from the fact that the letters “p,” “u,” and “b” are rounded in themselves or whether the contrast has been used on purpose.
- Font As we’ve mentioned earlier, the font featured on the Publix logo is pretty similar to Opificio Bold.
- This is a sans serif type developed by Andrea Cerboneschi and published by Monofonts.
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