Zenith logo and symbol, meaning, history, PNG
- Download PNG Zenith Logo PNG The Swiss luxury watchmaker Zenith, established in 1865, experimented with various astronomy-inspired designs before opting for its current five-pointed star logo.
- Meaning and history Compared to other famous watch brands, Zenith is the one with quite a lot of redesigns of the visual identity — there have been five different versions of the logo created for the brand throughout its history.
- The “Zenith” lettering was written in white uppercase, arched from the center, under the clock.
- Although the early version of the logo had several stars in different sizes, they have always been five-pointed.
- And it is interesting to track the history of the brand’s growth through its visual identity redesign.
- The only thing that has never been changed is the color palette.
- Monochrome, a timeless combination of black and white, still stays the main scheme for the watch brand, though today it is being complemented by a secondary, red and white palette.
- The iconic star symbol still takes the main part of the legendary brand’s visual identity, being drawn in black and placed above the strict yet modern and airy logotype.
- The new logo is built in four levels — with the star on top, the “Zenith” wordmark in the uppercase under it, and the two-story tagline “Swiss Watch Manufacturer” with the “Since 1865” in smaller sized letters at the bottom.
- The bran uses a custom sans-serif typeface with straight clean and medium-weight thickness lines, which have a lot of space between them, making the rigorous contours of the inscription lighter and the whole badge — more sophisticated.
- These Rays add volume and dynamic to a plain symbol, and show the brand as the progressive and developing one.
- Font There’re two slightly different typefaces on the current wordmark.
- Colors The regular Zenith watch logo is black on the white background but may appear in varying color schemes when featured on watch faces depending on the background.
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