Toyota logo and symbol, meaning, history, PNG
- This elegant and smooth emblem has several interpretations, including the hearts of the company and its customers; the whole world around the brand; and, of course, stylized letters of the company’s name.
- 1935 The very first logo for Toyoda company was designed in the 1930s and featured a red and white diamond shape with the inscription in the middle.
- The lettering was executed in a bold and smooth same-serif typeface, which perfectly reflected the power and professionalism of the brand.
- These two colors have become a signature for the brand along with monochrome, which appeared on the Toyota logo only in the 1950s.
- For the first ten years it was the only official logo, but in 1958 the new one, international version, was designed.
- It was a bold red circle with a white outline and white hieroglyphs, standing for “Toyota”.
- The red circle is a symbol, associated with Japan like nothing else.
- 1958 The first logotype for the American market was designed in 1958.
- It was a simple and strict black-on-white inscription in all capitals.
- Though red is the main corporate color for Toyota, today the logotype can be seen in monochrome and gray palette, along with the traditional red-on-white.
- 1989 The iconic oval emblem was designed in 1989 and hasn’t been changed since then.
- As already mentioned, the ovals have several meanings, but the most interesting one is that they form every letter of the company’s name, though the most obvious ones are “T” and “O”.
- 2005 2019 The redesign of the Toyota visual identity, held in 2019, refined the contours of the iconic emblem and drew it in white on a solid red square, placed above the modern black sans-serif logotype.
- The typeface of the wordmark from the new version repeats the previous one, but due to the use of the new color, it looks more stylish and confident.
- The new official color palette of the Toyota logo is monochrome, and the symbol can be seen in white when placed on intense backgrounds, or in black.
- Symbol The symbolism of the Toyota logo for clients from the East is different than for the clients from the West.
- 2d emblem Font The Toyota font was developed taking into account, first of all, access to the international market.
- Color The current color of the logo is silver metallic.
- So, in different periods of its history the logo was used even in the corporate red color of Toyota.
- And all because the changes, as they say in the company itself, are necessary to maintain interest in the brand, but the logo is good enough to change it substantially.
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