Lipton logo and symbol, meaning, history, PNG
- Download PNG The Lipton trademark and its sun disc used as a logo are the most famous tea brand in the world.
- Among all the many competitors under the control of Lipton – more than 10% of the world tea market.
- Meaning and history 1890 — 1972 Since its early years, the most famous tea brand in the world has been creating its logos in one and the same color palette — yellow and red, a representation of warmth, love, and joy, a combination, evoking smile and a sense of stability.
- The very first Lipton logo was introduced in 1890 and featured a red rectangular banner with a yellow sans-serif lettering on it.
- The medallion featured a double outline — thick white was enclosed in a thin red frame.
- Though there were no yellow accents on the logo itself, it has always been placed on a yellow background of the tea packaging.
- When placed on yellow tea boxes, the logo was underlined by a smooth gold curve, repeating the contours of the emblem’s frame.
- 2014 — Today The typeface on the iconic Lipton logo was changed in 2014.
- Slightly visible sharp serifs were complementing smooth thick letter lines with rounded shapes.
- The red badge changed its black outline to white and is now placed on a gradient yellow circle, which resembles the sun and gives a sense of warmth, love, and friendship.
- Symbol The first symbol of Lipton tea were the yellow silhouettes of sailboats – tea clippers, on which tea was brought to the UK from Ceylon, and – a little sun.
- Font Few people at the end of the XIX century thought about fonts, logos and other advertising hype, like Thomas Lipton.
- In fact, for more than a century of the brand’s history, the font has changed slightly.
- Background On the first logos, the background was dark green, in order to emphasize the color of the tea leaf in contrast to the yellow image.
PNG Design and Logo Download
