Fitbit logo and symbol, meaning, history, PNG
- Download PNG Fitbit Logo PNG The Fitbit logo creates a good balance of “friendly” and “tech”, conveys the idea of movement, and works well at small sizes (especially the current logo).
- Meaning and history Fitbit is a pretty young start-up.
- The company was established in 2007, and its visual identity was set up in the same year, though in 2016 the logo of the brand was redesigned, it still kept the original mood and composition, just got stronger and more stylish with a little color switch.
- 2007 — 2016 The original Fitbit logo, introduced in 2007, was composed of turquoise and black emblem, placed on the left from the logotype, executed in a lightweight rounded sans-serif typeface in the lowercase.
- The main color of the wordmark was ack, but the dots above both lowercase letter “I” were colored in turquoise.
- As for the wordmark, its typeface and color were also changed.
- Now the lettering is executed in a more traditional and strong sans-serif font and uses a dark blue color for all of its elements, including the dots above both “I”s.
- The logotype consisted of two parts: a “diamond” made by dark grey (almost black) and teal dots and the wordmark next to it.
- One could notice an arrow created by the dark grey dots inside the “diamond”.
- The distinctive feature of the wordmark was that the dots above the letters “i” were given not in dark grey, like the letters themselves, but in teal.
- In addition to the changes in the color palette and the font, which will be discussed further, there were rather noticeable alterations inside the “diamond”.
- Font Both the original Fitbit logo and the current one feature a custom sans-serif lowercase type with attractive roundish letters.
- One of the possible reasons is that the company has been trying to create a more mature image, to demonstrate a stronger character.
- This assumption looks perfectly logical taking into consideration that Fitbit has been competing with some of the world’s largest companies.
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