Pfizer logo and symbol, meaning, history, PNG
- Download PNG Pfizer Logo PNG The earliest Pfizer logo was designed by Gene Grossman in 1987.
- 1849 — 1940 The badge, designed for Chas Pfizer & Co featured a monochrome circle with a double outline, where the main wordmark in white capitals was placed around the perimeter.
- 1940 — 1990 After the name change of the company, the logo was redesign in 1940, and this is when the iconic oval badge first appeared.
- The white serif lettering with curved lines of “F” and “Z” was written on a horizontally stretched black oval.
- It was minimalist, yet powerful, and very modern.
- 1990 — 2009 The redesign of 1990 brought a new color palette to the Pfizer visual identity, though the company still used its badge in monochrome, but mostly for official documents.
- The new palette had a calm blue shade as the main color, and this change made the logo look fresher and lighter.
- The main thing about this redesign is that the blue oval is now placed slightly diagonally, showing the company’s ability to change and progress, without forgetting its roots and history.
- The new logo kept the blue and white color palette, but blue became brighter and now there are two shades of it.
- The lettering went out of the light blue oval and got placed on a white background, on the right from the completely new element — Pfizer emblem.
- The emblem is formed by two thick ribbon-like lines drawn in two shades of blue and resembling the iconic Pfizer oval.
- As for the lettering, its typeface changed a little — the bars became thinner and sharper — but the overall concept and style look recognizable and similar to the previous logotypes.
- Author of symbol As mentioned above, the original Pfizer symbol was created by Gene Grossman.
- The shade of blue, called Pfizer Blue, is complemented with black and white.
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