PepsiCo logo and symbol, meaning, history, PNG
- Download PNG Pepsico Logo PNG PepsiCo is a food and beverage corporation, established in 1965 in the USA.
- The company owns various popular labels and is one of the largest food and drink manufacturers and distributors in the world.
- Meaning and history Being an umbrella company, PepsiCo features a simple yet strong visual identity.
- The logo is composed of a wordmark with an emblem on its left.
- The PepsiCo inscription in all the capital letters is written in a simple extra bold sans-serif typeface, where all the lines are straight and traditional.
- The globe is formed by eight lines, each of its own color.
- The current PepsiCo logo was designed in 2001 and is fully based on the previous version of the brand’s visual identity — the one that was created in 1985.
- It was a light gray wordmark with an underline of the same color and a tricolor circle above the letter “I”, representing the globe.
- The segments are separated from each other with the smooth waves of edges.
- In the white parts of the logo, there was a custom sans-serif inscription in blue, which was underlined and looked strong and professional.
- 1985 – 2001 The redesign of 1985 refreshed the Pepsico visual identity, making the logotype the main accent of the emblem.
- As for the emblem, it was set in a smaller size and placed above the letter “I” of the inscription.
- The circle was redrawn, and now featured straight edges of three fragments, and had a thin gray striped ornament, for a better resemblance with a globe.
- 2001 – Today The very first PepsiCo logo was designed in 1965 and featured the same style we all know from the Pepsi bottles — blue inscription, placed inside a tricolor circle, with the upper part in red, bottom in blue and the middle in white.
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