Cheetos logo and symbol, meaning, history, PNG
- The brand is extremely popular across the globe and is distributed over all the six continents.
- And during each of the two eras, the logo concept has been pretty stable, with only minor redesigns and refinements.
- 1948 — 1963 The very first logo for Chee-tos was introduced in 1948 and featured bold elegant lettering in white placed on a red background.
- The inscription was executed in a sans-serif cursive, with the solid white dot replacing the “-“ between the two parts of the brand’s name.
- The color palette was also changed and now the logotype was executed in a darker shade of red, close to burgundy, and placed on a white background.
- 1981 — 1995 The typeface of the wordmark was only slightly refined in 1981, though the color palette of the brand’s visual identity turned blue and white, with some additional red details when placed on the product’s packaging.
- 1995 — 1998 In 1995 the Chee-tos logo was redrawn in a modern way, placing the white inscription in a delicate yellow outline on a diagonally located black banner with uneven edges.
- It was a strong and bright badge, which became a basis for the following redesigns.
- 1998 — 2001 The brand changed its name to Cheetos in 1997, and the logo was redrawn in the same year.
- The new emblem was fully based on the previous one, but with the typeface of the inscription refined and sharpened.
- The color palette was simplified to a monochrome one by removing all the yellow elements.
- 2001 — Today In 2001 yellow color comes back to the Cheetos visual identity, replacing white one.
- The new badge is composed of a smoothly arched wordmark in yellow with an orange outline, placed on a solid black background, which repeats the contours of the lettering.
- The bright and remarkable emblem evokes a friendly and welcoming sense, showing the brand as a modern and progressive one.
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