Hershey logo and symbol, meaning, history, PNG
- Being always based on the lettering, it’s today’s version almost completely repeats the badge, introduced at the beginning of the 20th century, keeping the shapes, concepts, and colors.
- 1890 — 1899 The brand we all know as Hershey’s today was established in 1890 under the name “National Chocolate Tablets”, so the original logo was fully based on the original naming and comprised a rectangular badge with an inscription set in two levels and two different styles.
- The upper level had “National” in calm brown with elongated and curved lines of the “N”, while the bottom “Chocolate Tablets” lone was executed in a thin and delicate sans-serif typeface in red and white.
- 1898 — 1905 The brand was renamed after its founder, Milton Hershey, in 1898, and the logo was redesigned in the same year.
- The “Hershey’s” inscription was arched and executed in a bold serif typeface with all the letters capitalized and the first one — enlarged.
- Throughout the years the size of the letters and the color of the background have slightly been changed.
- The letter lines became thinner and more sophisticated and the background turned dark chocolate from light cream.
- 1906 — 1915 The redesign of 1906 switched the golden lettering to a silver one and changed the typeface of the inscription, making the lines of the letters thinner and more sophisticated.
- The contours of the letters became narrower, which made the whole badge look chicer and more elegant.
- 1910 — 1959 The logo the whole world knows today was created in 1910 and featured a bold sans-serif inscription with all letters capitalized.
- The color palette was changed from gold and brown to silver and brown.
- 1926 — 1936 In 1926 the contours of the lettering have been refined and the lines became thinner and more delicate.
- The silver shade of the wordmark became lighter, so the contrast between the two colors of the palette got brighter and the whole logo gained a more modern look.
- 1940 — 1952 Another typeface was introduced in 1940.
- 1952 — 1968 In 1952 the glossy silver is being replaced by a light gray, and the lettering gains a new sans-serif typeface, which has taller and narrower contours.
- The color contrast of the emblem was made a bit stronger due to the use of a lighter shade of gray.
- All the other letters remained the same, their contours were only slightly modified.
- The color palette also repeated the one from the previous version.
- 1973 — 1976 In 1973 the background gained a darker and more elegant shade of brown, which added luxury and sophistication to the image, making the gray lettering more distinct and chic.
- 2003 — 2010 In 2003 the brand decides to create a three-dimensional logo and adds some gradient shades to its gray wordmark, which also gained a thin and delicate shadow.
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