Activia logo and symbol, meaning, history, PNG
- The yogurt is distributed and well-known in more than 50 countries across the globe.
- The shades were slightly modified, but the concept remained the same until today.
- Green, white and yellow.
- 1987 – 1995 The original Activia logo featured a square dark green badge with a softened bottom line, accompanied by yellow color.
- The white “Bio” lettering was set in the middle of the badge, executed in a custom typeface with “B” and “O” capitalized and the “I” in the lowercase city having its dot in yellow.
- 1995 – 2005 The redesign of 1995 made the green badge circular and refined the lettering l, adding some yellow elements and a delicate white tagline to the nameplate.
- The Danone emblem was moved from the upper part of the badge to the bottom.
- 2005 – 2012 The name of the product was changed to Activia in 2005, and this is when the new logo was introduced by the brand.
- The color palette remained unchanged, but the shades of green and yellow got elevated to brighter gradients.
- The Danone blue badge was back on the top line of the emblem, set above the stylized yellow dot above the “I”.
- The bottom part of the same letter was elongated to the bottom having its tail pointing down like an arrow, composed of several solid yellow dots.
- 2012 – 2016 The Activia logo was simplified in 2010, keeping the inscription with an arrow on the “I” as the only element.
- The logotype was colored dark green and placed on a white background, looking serious, stable, and professional, and evoking a sense of protection and expertise.
- Font and Color The modern sans-serif typeface of all the capital letters of the nameplate boasts smooth bold lines with curved tails and shortened horizontal bars of both “A”.
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