evolution history and meaning, PNG
- Meaning and history 1924 The original Kleenex logo featured a rather unusual and heavy type with unique “E’s.” 1932 The letters grew narrower.
- 1943 The glyphs grew higher and lighter.
- They were now solid black.
- 1961 The wordmark grew bolder and was now colored dark blue.
- 1992 The lettering grew white, while a blue ellipse appeared behind it.
- Its soft thick lines and a calming color palette evoke a sense of expertise and professionalism, laced up with tenderness and caress.
- The Kleenex logotype in a handwritten style is executed in a font which is close to Rockaway Beach Thick Oblique, but with the lines modified.
- The combination of white and blue colors in the Kleenex visual identity stands for reliability, safety, and high quality.
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