evolution history and meaning, PNG
- Download PNG Cetelem Logo PNG The logo of the French credit company Cetelem has gone through more than five modifications.
- You could see a stylized money-box in the form of a house.
- Above the house, there was a large coin, which was “falling” through the slot in the roof.
- The lettering “Credit Cetelem” could be seen on the coin.
- The logo conveyed its message in an apparent way.
- On the downside, it looked too cluttered for a logo – it was more of a picture than a real logotype.
- The original palate was dominated by shades of yellow, which were inspired by the universal symbol of wealth, the gold.
- 1982 – 2006 The design went through a complete overhaul.
- Now, the logo only featured the word “Cetelem” in a simple yet distinctive type.
- 1990 – 2006 The same type was used in the following Cetelem logo, although now the design was enriched by additional elements.
- The lettering went white, and a green square appeared in the background.
- Also, a red square appeared to the left, which added a vivid and dynamic accent.
- 2006 – 2008 The simple geometric shape at the background was replaced by a dynamic streamlined one.
- The streamlined, soft glyphs have rounded corners adding a friendly touch.
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