evolution history and meaning
- And the brand’s visual identity was always based on his legacy.
- The 1926 – The 1930 After the brand got its name, the first Pontiac logo was designed.
- For a few years, the company used a red and blue shield in a gold frame with the “Oakland” wordmark, celebrating its location.
- The Pontiac logo from 1926 featured a detailed profile of the Native American man, executed in white with a gold contour, placed on a bright red shield.
- The 1930 – 1959 In the 1930s the brand modified its visual identity and the image of the Native American.
- Silver is used for a car emblem when red is the main company’s color for printed documents and advertising.
- 2002 – 2004 In 2002 the Pontiac logo becomes three-dimensional.
- The frame is thicker now and its color is changed to silver.
- 2004 – 2010 The latest Pontiac logo redesign featured an emblem’s refinement and a new wordmark.
- The emblem is more balanced and glossy now.
- The Pontiac logo is iconic.
- A perfect example of how the historical legacy can be shown in a modern and even futuristic way.
- The brand stayed loyal to its roots and heritage until the very end of its existence.
- The silver, red and white color scheme with black lettering is a traditional and timeless reflection of elegance, passion, and power, and that is what the brand was giving to their customers with every vehicle produced.
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