evolution history and meaning
- Download PNG Mercury Logo PNG Mercury is an American brand of cars, which was created by Ford in 1938.
- The Mercury visual identity has three main phases.
- The 1940s – The 1960s The Mercury logo from the 1940s featured a profile of the Greek God, to celebrate the brand’s name.
- The first version of Mercury’s visual identity stayed with the brand for almost twenty years.
- The 1960s – The 1980s In the 1960s Mercury produces its most famous car model — Mercury Cougar, and the brand’s visual identity focus changes dramatically.
- Now the cougar’s profile contour enclosed in a circle frame is the Mercury’s logo.
- It is a representation of power and authority of the brand, with its bold and confident lines, evoking a sense of strength and influence.
- The monochrome palette changed to metallic when placed on the cars.
- It is a tribute to the new era and modern design principles.
- The “M” is executed in three parallel lines that go out diagonally from the inner circle frame and change their direction to the right, creating an angle.
- The color palette of the latest Mercury logo resembles the second meaning of the brand’s name — the metal one.
- The silver-gray tone makes the Mercury visual identity look sophisticated and modern.
- The Mercury emblem is known as “Winding road”, as the lines pattern looks like the road going right, it also can be seen as an abstract image of the Greek Hod’s winged helmet from the original logo version.
- It is an interesting and meaningful visual identity design, which fully reflects the brand’s values and history, being modern and strong.
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