evolution history and meaning
- The brand had 12 major versions of its logo during history, but all of them were elegant and memorable.
- 1902 – 1906 The first known Triumph logo was designed in 1902 and depicted a crest shape with a crown on top and a bold ornate wordmark.
- Executed in black cursive lettering with white outline and strict all-caps “Motorcycles” tagline, it looked elegant and confident.
- 1914 – 1922 In 1914 the wordmark was enclosed in an oval frame and the tagline was changed to “Motors”, executed in a bold cursive font.
- 1922 – 1932 A bright blue crest was designed in 1922.
- The globe was accompanied by the new brand’s motto “Triumph All Over The World”.
- It is composed of a simple yet strong wordmark in all-caps, where the first “T” is enlarged and the tail of the letter “R” merges into the middle of the “H”.
- 1936 – 1990 The wordmark remains, but the typeface is slightly changed.
- this logo stays with the brand until 1990.
- The “Triumph” lettering was executed in a calm blue with the white contour.
- It was an ornate emblem with two flags — the U.K. on the left and the race checkered flag on the right.
- It was a very colorful and eye-catching design.
- 2005 – 2013 The Triumph wordmark was refined in 2005.
- 2013 – Today The new Triumph logo was designed in 2013 and features a monochrome palette, a refined wordmark, and a new triangular emblem.
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