evolution history and meaning
- Download PNG Esquire Logo PNG Esquire is a monthly men’s magazine, first issued in 1933 and published by Hearst Corporation in the USA since 1986.
- It has over 20 international editions.
- Meaning and history Esquire is a great example of a magazine that experiments with typefaces and it never feels overdone—it’s always cool, stylish and contemporary.
- 1933 – 1945 The very first logo for the famous magazine was introduced in 1933, and already then it featured the style and character of the visual identity we all can see on the covers today.
- It was a light and elegant handwritten logotype in black, placed on a white background.
- The letters were set with some space from each other, making the wordmark airy and light.
- 1945 – 1955 The redesign of 1945 made the letters of the Esquire logotype bolder and taller.
- 1978 – 1980 The redesign of 1978 introduced a very interesting version of the logo, which was completely different from all the previous and following Esquire designs.
- The uppercase serif inscription in serif typeface was set above the smooth red banner with the white “Fort Nightly” lettering in all capitals on it.
- 1980 – 1993 In 1980 the magazine comes back to its original style but makes the letters of the logotype more rounded and full.
- Now the Esquire logotype looks smooth and fancy, but the character of the 1956 logo was a little lost.
- 2017 – Today The Esquire logo is the wordmark in the magazine’s famous custom font, which reflects the brand’s style.
- The brand tries to appeal to a male audience by using monochrome, grey and red.
- Its logo for a long times used red as its main color, but later the magazine switched to monochrome.
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