Reuters logo and symbol, meaning, history, PNG
- As for the lettering changed the “Reuters” in the uppercase of a modern sans-serif typeface was arched above the horse, while the “London E.C.” Was arched along the bottom line of the oval, written in smaller letters.
- The monochrome color palette and the elegant curved lines of the “Reuters Limited” inscription made the whole logo look timeless and sophisticated.
- 1905 – 1965 In 1905 the logotype was redesigned.
- The color palette remained untouched.
- 1965 – 1972 In 1965 the “dot” wordmark, which included 84 dots, was created by the British graphic designer Alan Fletcher.
- Most likely, it was inspired by teleprinter tape.
- The inscription was still composed of numerous solid black sports, forming the contours of the letters, but now the logotype was more readable and elegant, in comparison to the previous bold version.
- This logo stayed with Reuters for almost two decades.
- 1995 – 2001 In 1995 the black color of the dots was changed to a calm yet bright blue color and the logotype got accompanied by an abstract emblem.
- The emblem featured a solid circle, which was vertically divided into white and blue halves and had orange and white dot patterns placed over it.
- 2001 – 2008 The redesign of 2001 kept the design of the emblem untouched, but enlarged it and redrawn all of its elements more boldly and confidently.
- As for the logotype, the dot concept was gone, and the new inscription was set in the uppercase of a strong and confident sans-serif typeface with the letters written in thick lines.
- It was possibly inspired by a depiction of a spiral staircase as seen from above.
- Video
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