Bacardi logo and symbol, meaning, history, PNG
- The color palette is still repeating the first versions of the original visual identity of the brand, reflecting the values of legacy and heritage.
- The bat appeared on the emblem in 1862.
- The symbol was chosen after the acquisition of the distillery by the Bacardi Family.
- 1862 — the 1890s The original logo was a simple and not very detailed image of the bat, executed in black and placed on a solid red circle with a thick black outline.
- The bat was modified and gained bolder lines and more confident contours, along with a modernized color palette — not gold was added to black and red.
- Another feature of the new logo was the “Bacardi” inscription in all-caps placed inside the emblem, right under the bat.
- It was written in thin gold letters, around the perimeter of the frame.
- The bat is now seen in more detail and the inscription under it was replaced by “Marca De Fabrica” in black capital letters.
- The outline of the circle was composed of two lines — a thick one and a thin, almost invisible, placed from the inside.
- 1931 — 1959 In 1931 the most detailed and three-dimensional emblem was designed.
- The frame of the circle was colored in pale gold, and the black inscription was now composed of two parts.
- 1959 — 2010 The new concept was brought to the visual identity of the famous brand in 1959.
- The stylized image of the bat was now executed in black and gold, placed on a red background with a gold thick outline.
- 2002 The redesign of 2002 made the Bacardi logo stronger and brighter, by adding a thick gradient black outline to the inner side of its circular frame.
- The main element of the logo, the bat, was enlarged and gained a thin gold outline, which made its lines look longer, and angles — sharper.
- 2010 — 2013 The redesign of 2010 brought back the wordmark, but now it was written not inside the emblem, but under it.
- The bold black “Bacardi” lettering in all capitals was executed in a sleek serif typeface with a playful stroke, replacing the dot above the letter “I”.
- The red color of the background gained a darker gradient shade.
- The bat is drawn in gray and black, with more realistic contours and details and is placed on a scarlet red background, enclosed in a double black and white outline.
- The whole emblem is executed in a traditional and powerful red black and gray color palette, with no gold left.
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