Aquarius logo and symbol, meaning, history, PNG
- The first sports drink under this name was launched in 1983 and had a grapefruit taste.
- Meaning and history 1983 – 1991 The Coca-Cola Company makes the Aquarius beverage since 1983.
- It was unveiled in Japan as a grapefruit-flavored sports drink, while its introduction in Spain and Portugal took place in 1991.
- 1991 – 2005 Both the current logo and the old one feature the name of the brand in dark blue and teal.
- To make the water theme even more prominent, the design forces behind the brand decided to make the left stroke of the second “A” look like a drop.
- 2005 – 2013 In 2005 the Aquarius logo was refreshed.
- The stylish blue logotype was now set diagonally and the plain white background got replaced by a gradient blue bubbly background, representing the purpose of the brand and its product.
- The main signifier, the letter “A”, got its contours cleaned and refined, and the ends of the lines — pointed.
- The letter was now outlined in white, as well as all the other letters of the inscription, for a better contrast with a vivid and intense background.
- 2013 – 2017 The water background was replaced by a white one again in 2013.
- The rest of the inscription was also redrawn in a new dark blue shade with some lighter tones in the middle of the wordmark.
- This time, it is simpler, though.
- So, while the previous logo was “as fresh as the water,” the current one is “as fresh as the water from mountain springs.” The type in the Aquarius logo was updated, too.
- Local versions In 2005-2013, in Spain, a rotated version of the 1991 logo was used.
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