Kawasaki logo and symbol, meaning, history, PNG
- Today it is one of the most popular and reliable motorcycle labels across the globe.
- Meaning and history The Kawasaki company, named after its founder, Shōzō Kawasaki, has a long history, while its motorcycle branch was only born in the 1960s, combining all the company’s previous rich experience with technological progress and innovative approach.
- The Kawasaki Motorcycles’ visual identity has only two major redesigns throughout the brand’s history, which shows the company as stable and confident.
- 1961 – 1967 The first Kawasaki logo was designed in 1961 right before the debut motorcycle was released.
- The monochrome palette of the background was balanced by orange and red details of the flag, depicting a Japanese symbol on it, which was a celebration of the brand’s heritage and legacy.
- The Kawasaki wordmark in a handwritten sans-serif typeface was executed in white color and used only capital letters.
- The stylized wing-like shape of the emblem was modern and strong, it looked like nothing else and made the brand’s visual identity unique and remarkable.
- 1967 – Today The logo that is still in use today was created for Kawasaki in 1967.
- The wordmark is placed under the “K” and features a bold sans-serif typeface which is simple and traditional, yet strong and powerful.
- The black and red colors are accompanied by a white background, which makes a classic tricolor palette.
- The color scheme of the Kawasaki logo is a representation of a strong reputable brand, which is passionate and progressive, loyal and trustworthy.
- 2014 – Today The current Kawasaki logo is the most laconic of all the versions.
- The color palette of the Kawasaki logo varies.
- The brand uses a simple trick — the use of the right colors makes even the simplistic logo look unique and memorable.
PNG Design and Logo Download
