evolution history and meaning, PNG
- Meaning and history 1901 The word “Gillette” here was lowercase except for the initial.
- And yet, there was something decorative about it, too: the curves on the top ends of the “l’s” and the “G,” the unusual “t’s.” Still, it was not the type what made the design unique but the arrow going through the letters.
- The arrow was used as a symbol of the sharpness of Gillette razors.
- And yet, the letters were now solid black.
- There were three short bars positioned close to the right part of the circle.
- 1974 The arrow disappears, the type grows bolder.
- The shape of the glyphs has gone through a complete overhaul.
- The designer has introduced a visual rhythm to the logo by emphasizing the double letters.
- Although the wordmark has grown much better legible, we cannot say it looks unique or contains any indications on the product the company manufactures.
- In the following versions, the designers have tried to solve these problems.
- In comparison with the previous wordmark (1974), this version is noticeably bolder.
- The breathing space between the glyphs has grown smaller.
- The same can be said about the “e’s” and the “t’s.” A version with more generous breathing space between the letters was introduced, too.
- If you take a closer look at its lower side, as well as the top end of the letter “G,” you will notice they look as if they have been sliced at an angle (similar to the way you can cut your fingertip with a razor).
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