7-Eleven logo and symbol, meaning, history, PNG
- Download PNG 7-Eleven Logo PNG 7-Eleven is a famous international chain of supermarkets, which was established in 1927 under the name Tote’m stores.
- Today the company owns almost 70 thousand convenience stores in 17 countries across the globe.
- All stores are open 24 hours and offer a wide range of drinks and prepared foods.
- It was replacing the first letter “T” of the wordmark and was instantly recognizable across the country.
- The name stuck and stayed with the company even when they started working 24/7, which happened only in 1963.
- 1946 – 1969 The first logo after the name change was designed in 1946 and was composed of a white trapezoid with its narrow side down.
- The geometric figure was placed on a green circle and had a bold red “7” with “Eleven” in capitals placed diagonally over the digit.
- It stayed with the chain for more than 20 years and became a basis for all the next versions of the visual identity.
- The trapezoid gained sleeker rounded angles and the color palette switched — the digit was now executed in red and orange with the vertical bar slightly arched.
- As for the inscription, it was now located horizontally and executed in green.
- 1978 – 1986 The new shape and brighter color came to the 7-Eleven visual identity in 1978.
- As for the color palette, it still consisted of green, white, red and orange, but green gained a lighter and juicier shade, which made the whole logo brighter and more playful.
- 1986 – Today The current version of the logo was designed in 1986 and is a mix of all previous versions.
- There is a bold “7” in red and orange and a green “Eleven” wordmark placed over it horizontally.
- The current logo looks professional and modern.
- It is instantly recognizable across the globe and evokes a sense of reliability, success, and passion.
- The inscription looks strong and elegant at the same time, due to the simplicity of its shapes, while the lowercase letter, in the end, adds uniqueness and shows the playful and creative character of the company.
- Besides famous drinks, the chain sells all the necessary items which can be found in any convenience store, along with a 7-eleven branded product line.
- In 2016 the chain started opening organic stores, which became instantly popular.
- Today there are more than 500 points with natural products under the brand name.
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