Waitrose logo and symbol, meaning, history, PNG
- Meaning and history Before 1997, Waitrose did not have a marketing department of its own.
- When the marketing department was created in 1997, it meant not only the start of a large-scale advertising campaign, but also new graphic design across all product packaging.
- 1904 The original name of the brand was Waite, Rose & Taylor, which was reflected by the earliest Waitrose logo.
- The letters had classic proportions and didn’t bear serifs.
- Due to this, the logo would have looked modern even now, if not for the old-style long name of the company.
- However, it was probably not because the designers had a futuristic vision but due to the materials (the letters on the sign were made of metal).
- The proportions were modified (the glyphs became more elongated).
- In line with modern design trends, the new wordmark didn’t have serifs.
- The glyphs were clear and had classic proportions.
- Another way to make the design recognizable was the choice of the color – a warmed (yellowish) shade of green.
- 2019 The Waitrose logo preserved its green color but made it slightly darker.
- The lettering “& Partners” was added below.
- Here, the writing is placed inside a green rectangle, and there are three stripes in various shapes of green.
- The sans serif font was created by Paul Renner and published by the Berthold type foundry.
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