Capri Sun logo and symbol, meaning, history, PNG
- The label, owned by Rudolph Wild Ltd, is well-known and recognizable worldwide.
- Meaning and history Though the Capri Sun logo has never had bright graphical additions or fancy framings, there was one thing, that unites all the versions of its emblem, and makes them recognizable across the globe — all of the logos were arched.
- 1969 — 1980 The very first logo for Capri Sun was introduced in 1969 and boasted a fancy rounded inscription, where two parts of the wordmark were separated by a “-“ sign.
- The letters were drawn in white and featured a sleek outline in yellow-to-purple gradient.
- 1981 — 2000 The redesign of 1981 made the logo look more professional and strong.
- The wordmark was now written in a bold traditional serif font, two parts were placed close to each other without any spaces or separations.
- 2000 — 2003 The color palette remained the same, yet the composition was switched.
- The white “CapriSun” wordmark was outlined in blue, and the “All Natural” tagline, executed in the same serif font, was drawn in light yellow and featured the same blue contouring.
- The logo looked balanced and airy, evoking a sense of freshness and sweetness.
- 2003 — 2014 In 2003 the “All Natural” part was placed on a yellow ribbon, located under the main wordmark, and arched to the top.
- 2014 — 2018 The typeface of the lettering was refined in 2014.
- The lettering on the ribbon is saying “No Artificial Colors or Flavors” and is executed in dark blue capital letters of a strict and simple sans-serif typeface.
- As for the main nameplate, it has all letters outlines in dark blue with some light accents.
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