evolution history and meaning, PNG
- Meaning and history The visual identity of the famous American skincare brand has always been very constant on its basis — the name of the label has always been the main element of the logo.
- As for the color palette, it has been chosen in the 2000s and stays with the brand today.
- The 1950s The very first logo for Clearasil was introduced in the 1959s and comprised a simple title case inscription in the monochrome color palette.
- As there were not many competitors for the brand during that time period, the modest and simple logo didn’t affect the products’ recognizability, yet evokes a sense of professionalism and expertise.
- The 2000s The first major redesign was held by the brand at the beginning of the 2000s, and this is when the color was brought into the logo.
- The lines were colored blue, red, and gray, showing the brand as a powerful, reliable, and loyal.
- It was a pretty minimalist, yet bright image, which brilliantly suited the acne-medication and made it stand out on the shelves, evoking a sense of freshness and purity.
- It is composed of white lettering with a red dot above the “I”, placed on a blue background, which resembles an arrow, pointing down.
- The shape of the logo represents the purpose of the product — fighting with acne, and its effectiveness.
- There is also an alternative logo version, where the inscription in blue is placed on a white background and underlined by a thick smooth gray line, looking like a curly bracket.
- Font and color The Clearasil logotype is executed in a custom sans-serif typeface, which is pretty traditional and modest, yet has a very delicate and elegant character, due to its full rounded shapes and the bottom edges of the letter lines softened and rounded at the right side.
- The typeface of the inscription is pretty close to such fonts as Futura Maxi STD Book and Maxi Demi Bold, but with the cuts modified.
- As for the color palette, the brand chose a timeless combination of white, blue and red, which represents purity, passion, and reliability, and with the gray accents, the palette becomes more professional and confident.
- Video
PNG Design and Logo Download
