Travelers logo and symbol, meaning, history, PNG
- Download PNG Travelers Logo PNG Travelers is a large provider of insurance services in the United States.
- The group has over 30 thousand employees and annual revenue of around 29 billion USD.
- Meaning and history The company’s iconic visual identity first appeared in the 1870s, and until today the firm uses a symbol, which became synonymous to protection and insurance at its best.
- The emblem was placed above the wordmark, consisting of “The Travelers” wordmark and a firm’s motto “Maybe we can help” written under it.
- The black white and red color palette of the company’s visual identity was a reflection of the power and stability of the brand, along with its energy and passion.
- 1981 – 2007 The redesign of 1981 changed the compositions of the logo, putting the umbrella after the nameplate.
- The typeface of the lettering was also changed to a bolder and more modern one.
- The contours of the Umbrella were also refined.
- 2007 – Today Today’s version of the Travelers’ logo was designed in 2007 and is composed of a shortened nameplate with an emblem on its right.
- The umbrella now features only red color and looks sleeker and more stylish than ever, reflecting the company’s strength, passion and the warmth it aims to bring to its customers.
- The red and black color palette of the firm’s logo looks classy and makes the company stand out in the list of its competitors.
- Font The wordmark of the current logo is written in all capitals, accenting on the company’s confidence and stability.
- The inscription is executed in a bold modern sans-serif typeface, which is close to Sinews Sans Pro Medium Italic, but with its letterforms slightly modified — the lines are softened and some ends of the letters (“T” and “L”) playfully pointed.
- Review The Travelers is one of the leading American companies in property-casualty insurance services.
- The company has a wide range of subsidiaries and operating offices all over the United States and Canada, as well as the UK, Ireland, and Brazil.
- One of the Fortune500 companies offers a wide range of online services available through its website and mobile application, which enables customers to schedule payments and review coverage plans.
- The policyholders also can report a claim and check its status through the app.
- There are three main segments of the company’s activity: individual, business and special risk insurance.
- Individual products include auto and property plans, along with special events and valuable items coverage and identity fraud protection.
- Special Risk Insurance provides various services in inland and ocean marine segments, global products and national property, alongside environmental liability insurance and Indian Nations plans.