evolution history and meaning
- Meaning and history 1950s – 1960s The very first logo of the Korean corporation was created at the beginning of the 1950s and featured a very simple and even naive composition with a stylized letter “V” in yellow, drawn on a brown background and underlined with a thin yellow horizontal line.
- This badge only stayed with the brand for a few years but influenced its following badges a lot.
- 1978 – 1987 The logo from 1978 featured the previous emblem drawn in white and blue color scheme, and placed on the left from the black Korean inscription.
- The whole badge was enclosed into a thin gray rectangular frame.
- 1988 – 1989 The black inscription was strengthened and emboldened in 1988, and in the same year, the emblem was completely changed.
- The new concept featured the same blue and white color palette, but now it was a geometric blue construction with two levels of white “SsangYong” lettering.
- The new badge stayed with the Korean company for eight years.
- 1992 – 2000s The badge created in 1992 looked completely different from all the previous badges.
- It was a thick black and white ring enclosing two horizontally stretched ovals placed one above another and drawn also in black and white.
- 2000s – Today The name of the brand, SsangYong, means a twin-dragon, and the brand’s visual identity was based on a literate meaning since the very beginning of the brand’s formation.
- The SsangYong logo is composed of a wordmark with a memorable and recognizable emblem on its left.
- The iconic SsangYong emblem depicts a stylized image of two wings, forming an open ring, symbolizing the dragon.
- It is a symbol of freedom, movement, and growth, which is simple and elegant at the same time.
- The SsangYong logo is pretty modest in comparison to other car manufacturer’s visual identity concepts, but it says a lot about the brand and its background.
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