evolution history and meaning
- Download PNG Manitowoc Logo PNG Manitowoc is an American manufacturer of professional lifting solutions for builders and engineers.
- The company was established in 1902 and today has also a sub-division, which produces commercial refrigerators.
- Meaning and history The Manitowoc visual identity is minimalist yet bright and modern.
- The company’s logo is composed of a wordmark with a graphical element on its left.
- The wordmark in dark gray is executed in a custom sans-serif typeface which is italicized and features rounded shapes of “a” and “n”.
- The letter “I” had no dot above it, although all the letters except “M” are in the lower case.
- The first “M” is drawn in white and placed on a red circle, which is a symbol of energy and power.
- The traditional color combination shows the brand as the one which values quality and aims to provide its customers with the best products.
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