evolution history and meaning
- Download PNG Mövenpick Logo PNG Mövenpick is an international Swiss hospitality brand, which operates 80 properties, including hotels, resorts and cruisers.
- Mövenpick was established in 1948 in Zurich.
- The brand is now owned by AccorHotels, since the 2018 acquisition of the hotel group for € 482 million.
- Meaning and history Before 2003 2003 – 2016 2016 – Today The Mövenpick logo is an image of a bird above the wordmark.
- It reflects the brand’s heritage and history.
- The Mövenpick founder Ueli Prager named his company after the simple, elegant movements of a seagull (in German, a ‘Möwe’), and a bird form has been a constant in the brand’s logo ever since.
- The Mövenpick color palette is based on the deep red, which is closer to burgundy, for a background, white for the lettering and gold for the bird silhouette.
- The white wordmark is modern and clean, with the graceful lines of the bird’s wingspan above the letter N, which adds more architecture to the custom typeface.
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