Starbucks logo and symbol, meaning, history, PNG
- The siren is a mythological creature known for her sweet songs, which lured sailors to shipwreck.
- According to Steve Murray, creative director of the Starbucks Global Creative Studio, the siren “is the biggest symbol of our brand.” Meaning and history Not much has changed in the Starbucks logo since the creation of its original version in 1971.
- The badge of the coffee house, which today is definitely one of the most recognizable icons in the world, is a celebration of the company’s roots and traditions, though it looks fresh, modern, and very stylish.
- 1971 – 1987 The initial logo, designed for Starbucks in 1971 and used by the brand for more than fifteen years, comprised a monochrome circular badge with an image of a siren with two tails in the middle, and a wordmark around the badge’s perimeter.
- The siren was drawn with a lot of small accents and looked very traditional and ornate, while the inscription, written in white clean capitals, was executed in a simple and modern sans-serif typeface, which balanced the detailed drawing and made the emblem look professional and strong.
- The upper part of the frame had a “Starbucks” inscription on it, while the bottom one featured “Coffee Tea Spices” in the same font.
- Both parts of the wordmark were separated by two solid white dots.
- 1987 – 1992 The contours of the badge were refined and modernized in 1987, and the color palette of the badge gained a new hero — green color, which was used for the wide rounded frame of the image of the monochrome siren.
- The wordmark around the frame was simplified to “Starbucks Coffee”, while its typeface became bolder and the letters — larger.
- Another thing that was changed — two white dots were replaced by two five-pointed stars, also in white.
- The logo from these years is probably the most recognizable among all the Starbucks emblems.
- 2011 – Today In 2011 the Starbucks logo has undergone another redesign, and the emblem we all can see today is a simplified yet brightened version of the previous badges.
- Now it is composed of a white siren’s image placed on a solid green background color without any framing or lettering around it.
- Why is there a mermaid on the Starbucks logo?
- The Mermaid, or Siren, has been on the Starbucks logo since the very beginning.
- The 2011 Starbucks logo features a star at the place where another Illuminati symbol, the all-seeing eye, is typically placed.
- Symbol colors The most recognizable of the colors used on the Starbucks symbol is the specific shade of green.
- Black (hex: #000000) and white (hex: #FFFFFF) are used as supplementary colors.
- It is quite in keeping with the Starbucks logo design trend, which is observable in all its logo versions.
- Video
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