Fred Perry Logo
- Download PNG Fred Perry Logo PNG Fred Perry is a British brand of sport and casual fashion label, which was created in 1952 and named after a famous tennis player and one of the brand’s founders, Frederick John Perry.
- It became popular due to its polo t-shirts and developed in the industry as a very successful brand, combining sport and everyday fashion.
- It was designed in the very first years after the company’s establishment, and hasn’t changed much by today.
- The Fred Perry logo is composed of a wordmark, located under the brand’s famous emblem.
- The wordmark in all-caps is executed in classic and traditional serif font, which is elegant and simple, yet bold and confident.
- The story says, that Fred Perry has an idea of using a pipe image for the brand’s visual identity, but his partner, Tibby Wegner, convinced him to change his mind.
- The color palette of the Fred Perry logo is a royal blue on a white background.
- Blue evokes a sense of trust, quality and confidence, showing the power of the brand and its heritage.
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