Sainsbury’s logo and symbol, meaning, history, PNG
- Download PNG Sainsbury’s Logo PNG The logo of the second oldest food retailer in the UK is simple and clear, and this is the reason why it appeals to customers who visit the retailer’s numerous stores across the country.
- A married couple John James Sainsbury and his wife rented a store in one of the poorest streets of London and offered good food at low prices.
- Almost 150 years have passed, and Sainsbury’s has a chain of supermarkets consisting of over 1200 stores, which means the second place among supermarket companies in the United Kingdom.
- Over such a long period of time Sainsbury’s corporate symbol hasn’t changed much.
- It has always consisted of just one wordmark representing the company’s name.
- There have been a couple of modifications, though.
- 1960 – 1999 It was the word “Sainsbury’s” written in all uppercase typeface of orange colour.
- The logo of 1999 is still used on store fronts.
- For the purposes of advertising another version was introduced in 2013 ‒ the same wordmark but paired with a horizontal wavy line underneath which looks like a hint to a wide range of goods available at the supermarkets of the retailer.
- Sainsbury’s logo is often accompanied by slogans.
- At different times they were different.
- Thus, in 1999 the brand statement was “Making life taste better”.
- Today their slogan is “Live well for less”.
- Though, when it was unveiled it was met with some controversy.
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