5 common myths about logo design
- Myth #1: Logo reflects the work of a company Many entrepreneurs believe that a logo is a direct reflection of what a person does and what their field of activities is all about.
- Myth #2: The more effort you put – the better your logo will be For example, you have been asked to order a logo for a sportswear company.
- However, a good job is not measured solely by the amount of time spent on it.
- The logo which does not provide a corporate style is completely useless.
- If you know the scope of application of the logo and if the ideal image of the company and its audience have been thought out, then you should contact professional designers and order the corporate style.
- Myth #3: Hidden meaning Solving puzzles is nice and useful thing to do.
- Logos containing full of mysteries and hidden meanings is a frequent phenomenon.
- This is exactly what the design means.
- The hidden meaning of the logo does not affect this process.
- The hidden meaning can be a nice addition to the logo, but it is not worth making an assessment based on the meaningfulness of the image.
- Myth #4: Say no to bad logos You will mislead your customers if you simply copy your logo from a competitor which is not a good sign at all.
- Trying to achieve originality simply to stress out this very originality is not a good strategy either.
- Just take a look at the logos of coffee houses or automotive manufacturers.
- These companies are recognizable and they will not be affected.
- However, it is not the best decision to simply copy other people’s ideas.
- You should accept the fact that you will not be able to create something fundamentally new.
- Myth #5: What can be more important than logo?
- The coolness of the agency that created certain logo and the number of colleagues who showed the praise does not matter at all.
- The information based on the corporate style of the company can be placed on the signboards of products, on the uniforms of the employees and in other places.
- Strict rules might be only kept in mind, but they hardly exist in reality.
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