Old Spice Logo
- Download PNG Old Spice Logo PNG Old Spice was introduced in 1937 under the name of Early American Old Spice.
- Meaning and history You may be surprised to find out that the first product of the “manly” brand was originally aimed at women.
- However, just before Christmas in 1937 (according to other sources, in 1938), the company also introduced the product for men, which became its main product.
- The Old Spice logo has always alluded to the nautical theme.
- That was because they were brought by ships that sailed to distant exotic places.
- So, the colonial nautical theme, which followed from the spicy scent of the product, became an important trademark associated with Old Spice.
- We can also add another reason why a ship worked great as a symbol of a “manly” product.
- You could hardly imagine a woman as a sailor.
- All these were associated with traditionally male qualities.
- In the course of time, though, the company decided to drop the colonial nautical theme and replace the ship by a yacht.
- The popular TV ad that played through the 1980s-90s featured a lone surfer riding the waves.
- The brand eventually returned to the original choice, the nautical colonial ship.
- Colors The current Old Spice logo is dark red over the white background.
- Earlier, a blue yacht logo was used.
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